Connect expert knowledge to a relevant request or journalist pitch.
- Research the request or journalist
- Match expertise and prepare factual copy
- Review the exact response before delivery
PR Outreach Software for Journalist Pitches
Research journalists and their recent posts, then prepare a relevant pitch from your press brief. Review each recipient and message before using the selected email or social outreach channel.
DISCOVER. REVIEW. ACT.
Where this tool fits in the connected process
Open a stage to explore its tool. Choose which steps to run.
What PR Outreach Tool does
- Journalists Keywords, hashtags, handles and optional profile phrases
- Press release Shared or personalised pitch approach
- Outreach Live switch and selected action channels
Everything you can do with one unified software
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1 workflow
Setup to run this module
| Prepare | How it is used |
|---|---|
| Inputs | Journalist targets, recent post context and your press brief. |
| Journalists | Keywords, hashtags, handles and optional profile phrases |
| Press release | Shared or personalised pitch approach |
| Outreach | Live switch and selected action channels |
| PR SMTP | Explicit sender and provider setup |
| Required access | Project. Journalist evidence. Press release and approved pitch. Browser profile for relevant research. SMTP for email |
How PR Outreach Tool works
Select a step to see the controls. Tick off each task as you follow it in the software.
Find relevant journalists
See instructions
Import an X scraping project with read only access, discover profiles in the separate PR browser or use existing PR data. Refresh X projects reloads sources and Choose X database selects a source. Enter search keywords, hashtags and known journalist handles one per line. The optional profile phrase filter narrows name or bio matches; it does not verify professional credentials.
JournalistsPress releaseOutreach
Explore all interface screenshots
What the workflow produces
Targeted press pitches grounded in the journalist’s work and your supplied story.
| Output | Details |
|---|---|
| Journalist research | Profile context and recent posts to assess pitch relevance |
| Press material | Subject and PR brief / shared message |
| Pitch draft | Shared wording or a distinct draft grounded in recent posts |
| Review state | Exact recipient, supporting posts and message for approval |
| Configured outreach | Selected channels, daily caps, delays and recontact cooldown |
| Reply inbox | Messages from known journalist bio addresses among the latest 100 fetched messages |
Use with
Workflow boundaries
Name and bio filters do not verify professional credentials. Inspect each journalist and the relevance of the pitch.
Live delivery and the selected approval rule must both permit an action.
Responsible use guidanceFrequently asked questions
What setup does the PR Outreach Tool require?
Journalist targets, recent post context and your press brief. Project. Journalist evidence. Press release and approved pitch. Browser profile for relevant research. SMTP for email.
What does the PR module produce?
The interface supports journalist research, press material, shared or personalised pitch drafts and exact message review.
How does journalist discovery work?
Import an X scraping project with read only access or use the independent PR browser. Supply keywords, hashtags and known handles one per line, with an optional profile phrase filter. Profile matching does not verify professional credentials.
How does press release personalisation work?
One PR brief can support a shared pitch or distinct drafts grounded in each journalist's recent posts. Generate shared PR with Gemini is a separate shared drafting control. No expert matching is required.
How do pitch approval and sending work?
Select the journalist, inspect the recipient, supporting posts and exact message, then save edits before approval. Choose Manual approval to review each draft before delivery. Warm up and delivery also require the live switch; Send approved pitches does not remove that requirement.
How do outreach limits and replies work?
Set separate caps, delays and a social recontact cooldown for the campaign. These do not guarantee account safety or delivery. A reply received in the PR inbox stops further outreach to that journalist. The inbox does not send automatic replies.
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