Anti Spam Policy for B2B Outreach
Anti spam policy for Map Extract email, contact form and social outreach. Review recipient eligibility, identify your business and respect every opt out.
128 City Road, London, EC1V 2NX, United Kingdom
Effective date: 23 September 2026 · [email protected]
Extraction does not authorise contact. Approve recipients, channel and content separately.
Check PECR rules before relying on legitimate interests for B2B outreach.
Never send deceptive messages, flood forms or contact suppressed recipients.
Keep source evidence, identify your business and provide an easy opt out.
Introduction
This anti spam policy applies to outreach using Map Extract, Windows desktop software operated by MIRA NOVUM LTD. It covers email campaigns, website contact forms, social messages, journalist responses and PR pitches. Users remain responsible for their recipients, content and compliance.
What is spam
Spam includes unwanted or indiscriminate promotional messages, deceptive outreach and continued contact after an objection. A message can breach this policy even when it is sent individually. Public contact details and a relevant business category are not permission to send marketing.
What Map Extract does and does not do
Map Extract discovers businesses, extracts available public contact details and supports separately approved outreach. It preserves source and action evidence in local project records. Collection does not automatically authorise a campaign.
The software does not supply consent, establish a lawful basis or guarantee delivery. Approval inside the application is your operational decision, not consent from a recipient. It must not be used to defeat access controls or suppression.
Prohibited uses
Do not use false identities, spoofed senders, misleading subjects, impersonation, phishing, harassment or unlawful content. Do not collect private or sensitive data for indiscriminate marketing.
Do not flood contact forms, post repetitive promotional comments, send irrelevant pitches or resume contact using a different account after a refusal. Do not subscribe someone else to a newsletter without authority.
Required practices for email outreach
Check the business, subscriber type, source and intended purpose. Use an authorised sender and review the exact recipient, subject, message and attachments. Keep evidence of the applicable permission or assessment.
Identify your business and provide a working reply address or clear unsubscribe method in every marketing message. Check suppression before sending. Investigate bounces and uncertain delivery before any retry; do not repeatedly resend.
Required practices for contact form outreach
Use forms for their stated purpose and respect website terms. Confirm the intended business, mapped fields and message before submission. A support, complaint or recruitment form is not a general advertising channel.
Do not bypass CAPTCHA or other technical restrictions. Limit submissions, preserve the outcome and stop if the business objects. Contact forms are not a loophole around privacy or marketing law.
Required practices for social outreach
Use accounts you control or are authorised to operate. Review the profile, message and audience before approving DMs, comments or other supported actions. Respect platform rules and recipient preferences.
Do not use likes, comments or messages as repetitive unsolicited promotion. Publishing your own content through X, YouTube or Pinterest is distinct from sending direct marketing to another user.
Consent and legitimate interests in the UK
PECR generally requires consent for unsolicited electronic marketing to individual subscribers, including sole traders and some partnerships, unless a valid exception such as the soft opt in applies. Scraped contact details do not establish that exception.
Corporate subscribers are treated differently under PECR, but sender identification and opt out duties still apply. Where personal data is used, UK GDPR also requires a lawful basis, transparency and respect for objections.
Legitimate interests requires a documented purpose, necessity and balancing assessment. It cannot replace consent where PECR requires it. Apply the recipient country rules where relevant and seek advice if the subscriber type or lawful basis is unclear.
Suppression and opt out
Stop marketing promptly when someone objects or opts out. Keep the minimum suppression information needed to prevent renewed contact. Apply it across relevant campaigns, imported lists and channels; do not simply delete the address and later import it again.
Enforcement
We may investigate credible reports and restrict support or licence access for substantiated abuse, subject to the Terms and applicable law. We do not routinely monitor the contents of local projects. We may preserve supplied evidence and respond to lawful requests.
How to report abuse
Email [email protected] with the message, sender, date, relevant URL and an explanation. Include email headers where useful. Remove passwords, session cookies and unrelated personal data. We assess reports on the available evidence; use of our name alone does not prove a message was sent with Map Extract.
Windows desktop software by MIRA NOVUM LTD. Independent software. Third party names describe compatibility and do not imply endorsement.